Pet Decoder AI

    Privacy Policy

    Last updated: January 10, 2026

    1. Introduction

    Pet Decoder AI Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Pet Decoder AI application and services.

    This policy complies with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the Personal Information Protection and Electronic Documents Act (PIPEDA).

    Data Controller:
    Pet Decoder AI Inc.
    2967 Dundas St W #287
    Toronto ON M6P 1Z2
    Canada
    Email: privacy@petdecoder.ai

    2. Information We Collect

    Personal Information You Provide

    • Name and email address when you create an account
    • Pet information you provide (pet name, type, breed, birthday)
    • Photos and videos you upload for analysis
    • Contact form submissions and correspondence

    Automatically Collected Information

    • Device information (browser type, operating system, device identifiers)
    • Usage data (pages visited, features used, timestamps)
    • IP address and approximate geographic location
    • Cookies and similar tracking technologies

    3. How We Use Your Information

    We use the collected information to:

    • Provide and maintain our pet analysis services
    • Process and analyze your pet photos and videos using AI technology
    • Create and manage your account
    • Track mood trends and provide insights about your pets
    • Respond to your inquiries and provide customer support
    • Send you service-related communications
    • Improve our services and develop new features
    • Ensure the security and integrity of our platform
    • Comply with legal obligations

    4. AI and Automated Processing

    Important: Pet Decoder AI uses artificial intelligence to analyze photos and videos of your pets. This involves automated processing of your uploaded media to generate behavioral insights.

    • AI analysis is performed on images and videos you voluntarily upload
    • Analysis results are generated automatically without human review
    • AI insights are for informational purposes only and do not constitute veterinary advice
    • You have the right to request human review of any automated decision that significantly affects you
    • Uploaded media may be processed by third-party AI service providers under strict confidentiality agreements

    5. Legal Basis for Processing (GDPR)

    If you are in the European Economic Area (EEA), UK, or Switzerland, we process your personal data based on:

    • Consent: When you create an account and explicitly agree to our terms and this privacy policy
    • Contract: To provide you with our services as described in our Terms and Conditions
    • Legitimate Interests: To improve our services, ensure security, and prevent fraud
    • Legal Obligation: When required by applicable laws and regulations

    6. Your Privacy Rights

    GDPR Rights (EEA, UK, Switzerland)

    • Access: Request a copy of your personal data
    • Rectification: Correct inaccurate or incomplete data
    • Erasure: Request deletion of your data ("right to be forgotten")
    • Restriction: Limit how we process your data
    • Portability: Receive your data in a machine-readable format
    • Objection: Object to certain processing activities
    • Withdraw Consent: Withdraw consent at any time without affecting prior processing
    • Lodge Complaint: File a complaint with your local supervisory authority

    CCPA/CPRA Rights (California Residents)

    • Know: Know what personal information we collect and how it is used
    • Delete: Request deletion of your personal information
    • Opt-Out: Opt out of the sale or sharing of personal information
    • Non-Discrimination: Not be discriminated against for exercising your rights
    • Correct: Correct inaccurate personal information
    • Limit Use: Limit the use of sensitive personal information

    PIPEDA Rights (Canada)

    • Access your personal information held by us
    • Challenge the accuracy and completeness of your information
    • Withdraw consent to the collection, use, or disclosure of your information
    • File a complaint with the Privacy Commissioner of Canada

    To exercise any of these rights, contact us at privacy@petdecoder.ai. We will respond within the timeframes required by applicable law (typically 30-45 days).

    7. Do Not Sell or Share My Personal Information

    We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.

    California residents may submit a "Do Not Sell or Share" request by emailing privacy@petdecoder.ai with the subject line "Do Not Sell My Personal Information."

    8. Cookies and Tracking Technologies

    We use the following types of cookies and tracking technologies:

    • Strictly Necessary Cookies: Essential for the website to function (authentication, security, session management). Cannot be disabled.
    • Functional Cookies: Remember your preferences and settings for a better experience.
    • Analytics Cookies: Help us understand how visitors use our site to improve our services.
    • Advertising and Conversion Tracking: We use Google Ads conversion tracking (via Google Tag/gtag.js) to measure the effectiveness of our advertising campaigns. This technology collects information about your interactions with our website, including pages visited and actions taken, to help us understand how users find and use our Service after clicking on our ads.

    Google Ads Tracking

    We use Google Ads conversion tracking to measure advertising performance. When you visit our website after clicking on a Google ad, Google may place cookies on your device to track your interactions with our site. This data helps us:

    • Measure the effectiveness of our advertising campaigns
    • Understand which ads lead to sign-ups or purchases
    • Optimize our marketing spend
    • Improve the relevance of ads you may see on Google's network

    Google may use this data in accordance with their own privacy policies. You can learn more about Google's data practices and opt out of personalized advertising at Google Ads Settings or by visiting aboutads.info/choices.

    PostHog Product Analytics

    We use PostHog, a product analytics platform, to understand how users interact with our application and improve our services. PostHog collects:

    • Page views and navigation patterns within our application
    • Feature usage and user interactions (clicks, form submissions)
    • Session duration and frequency of visits
    • Device type, browser, and operating system information
    • Approximate geographic location based on IP address

    This data helps us identify usability issues, understand which features are most valuable to users, and prioritize improvements. PostHog processes this data on our behalf under a data processing agreement. We do not use PostHog to collect personally identifiable information beyond what is necessary for analytics purposes.

    You can learn more about PostHog's privacy practices at posthog.com/privacy.

    You can manage your cookie preferences through our cookie consent banner or your browser settings. Disabling certain cookies may affect the functionality of our services.

    We do not sell cookie data to third parties. Advertising and analytics tracking data is used solely for measuring and optimizing our own advertising campaigns and improving our services.

    9. Data Retention

    We retain your personal data for as long as:

    • Your account is active
    • Needed to provide you our services
    • Required by law or to protect our legal rights
    • Necessary for legitimate business purposes (e.g., maintaining security logs)

    You can delete your account at any time through your Dashboard settings. Upon account deletion, we will delete or anonymize your personal data within 30 days, except where retention is required by law.

    10. Data Security

    We implement appropriate technical and organizational security measures to protect your personal data, including:

    • Encryption of data in transit (TLS/SSL) and at rest
    • Secure cloud infrastructure with access controls
    • Regular security assessments and monitoring
    • Employee training on data protection
    • Incident response procedures

    11. Data Breach Notification

    In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach, as required by GDPR. If the breach is likely to result in a high risk to you, we will also notify you directly without undue delay, providing information about the nature of the breach and steps you can take to protect yourself.

    12. Third-Party Service Providers

    We use third-party service providers for:

    • Cloud hosting and infrastructure
    • AI/Machine learning processing
    • Analytics and performance monitoring
    • Email communications

    These providers are bound by data processing agreements, are only permitted to process your data as instructed by us, and must maintain appropriate security measures.

    13. International Data Transfers

    Your data may be transferred to and processed in countries other than your own, including the United States and Canada. When we transfer data outside the EEA, UK, or Switzerland, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, or reliance on the recipient's participation in recognized data protection frameworks.

    14. Children's Privacy

    Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@petdecoder.ai. If we learn we have collected personal data from a child under 16, we will delete that information promptly.

    15. Changes to This Policy

    We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. For significant changes that affect how we process your data, we will provide additional notice (such as email notification or an in-app alert) and, where required, obtain your consent.

    16. Contact Us

    If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

    Pet Decoder AI Inc.
    Attn: Privacy Officer
    2967 Dundas St W #287
    Toronto ON M6P 1Z2
    Canada

    Email: privacy@petdecoder.ai
    Response time: Within 30 days